Philips partners with Gulf Shadows to penetrate deeper into MENA region

Philips signs a distribution agreement with Gulf Shadows Computer System to distribute its wide range of LCD/LED computer monitors

Dubai, UAE, 2nd October 2012: MMD (Multimedia Displays) is a wholly-owned company of TPV established in 2009 through a brand license agreement with Philips, today announced the appointment of Gulf Shadows Computer System as the authorized distributor for Philips range of computer monitors.

Gulf Shadows Computer System will be responsible for distribution of the wide range of Philips LCD/LED computer monitors in Oman, Syria, Yemen, Libya and Jordan.

Sameh Gamel – Business Development Manager for MMD in Middle East said “We are glad to sign up with Gulf Shadows Computer System and given the wide reach of Gulf Shadows in channels across the Oman, Syria, Yemen, Libya and Jordan, Philips will be able to penetrate further deep into the Middle East market and that will help Philips monitors to prop up its market share in the region.”

Philips expects the ground knowledge of the local markets, technical capabilities and extensive reach of Gulf Shadows Computer System would further enhance its presence in the MENA region.

Expressing his happiness on the appointment of Gulf Shadows Computer System as the authorised distributor for Philips, Feras Mohamed Arif Kayali, Sales Director, Gulf Shadows Computer Systems, said “It is our pleasure to partner with one of the leading brands in the world and distribute PHILIPS among the key markets in the region. We are sure that our wide and loyal distribution channel in Oman, Syria, Yemen, Libya and Jordan will provide the right platform for Philips to gain market share across the region."

Philips will offer a wide variety of monitors ranging from 15.6” to 27” screen sizes that are equipped with advance and innovative technologies like, PowerSensor, ErgoSensor, Smart Kolor, IPS, 3D, Lightframe, among others.

About MMD
www.mmd-p.com

Press release posted on: Oct 5 2012

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Electronics

http://www.philips.com
Country: Netherlands

Royal Philips Electronics of the Netherlands is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of sense and simplicity.

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity." Headquartered in the Netherlands, Philips employs about 117,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

Philips Design, with 7 locations in Europe, the USA and Asia Pacific, is one of the longest-established design organizations of its kind in the world. Its creative force of some 400 professionals, representing more than 35 different nationalities, embraces disciplines as diverse as psychology, cultural sociology, anthropology and trend research in addition to the more 'conventional' design-related skills. The mission of these professionals is to create solutions that satisfy people's needs, empower them and make them happier, all of this 2 of 2 without destroying the world in which we live. For more information, please visit: www.design.philips.com.

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For local media queries, please contact:
Natali Fahmi
Corporate Communications
Philips Middle East & Africa
Tel: +9714 3095155
Email: natali.fahmi@philips.com